January 22, 2008
Crisis prevention in Healthcare – How to avoid negative media coverage
Presented by David Margulies
From The Margulies Communications Group
http://www.prexperts.net
Slides Are available on the Margulies Communications Group Website.

Crisis can be defined as an unstable situation of extreme danger / difficulty, or as an adverse incident or series of events that has the potential to seriously damage a Hospital’s people, operations, finance or reputation. It’s an unfortunate fact that Crisis do happen, but what differentiates the extent of the crisis impact is how the hospital handles the situation.

In this webinar we look at Crisis Prevention as it relates to media coverage. Managing a crisis in the Internet Age is becoming more and more difficult. As technology evolves, there are new mediums where patients, employees, and visitors can post their thoughts, comments and confidential information for the world to see, and without a strategy to effectively address these issues a Hospital’s reputation can be tarnished forever.

“Give a lie a 24 hour head start and the truth will never catch up with it.” Michael Moore

This statement is even more compelling in the age of the Internet where blogs, web sites and social networks can influence news coverage and destroy a business.

Every member of a health care organization’s team plays a vital role in crisis prevention even if they do not deal directly with the news media.

David Margulies is one of the nation’s leading experts on crisis management in the health care industry. His firm utilizes cutting edge technology to help clients avoid negative publicity and successfully deal with crisis situations when they do occur. This Webinar covers:

• Crisis management and prevention in the Internet age
• How the Internet, blogs and new technology are changing, how news is covered
• Strategies for avoiding crisis situations and negative coverage
• Dealing with the “old” and “new” media in a crisis
• Fighting back when the media gets it wrong